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Beauty Industry

Montblanc Launches Emblem Fragrance for Men

The bottle pays tribute to the brand's heritage.

Montblanc has launched two new fragrances for men – Emblem and Emblem Intense.

The bottles are an unusual shape, paying tribute to the brand’s heritage by featuring a logo on top of its cap that looks like an abstract symbol of the six glacial valleys bordering the highest peak in Europe. The logo represents Montblanc’s values – sobriety, excellence, precision.

The cap and bottle shape were modeled after this symbol, which loosely resembles a star with six points. Emblem is opaque black, while the bottle created for Eblem Intense is shiny silver.

The juice, for Emblem, contains clary sage, cardamom, grapefruit, frozen violet leaves, cinnamon, intense woods, and tonka bean.

Emblem Intense is a stronger scent, like the name suggests – adding nutmeg, patchouli and suede to the mix.

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